Putting play front and centre has helped direct design in a much more intelligent and interesting direction. It transpires the old business maxims of clear mission and purpose I used to cringe at are, in fact, completely true.
“Play is the highest form of research” - Albert Einstein
Launching MURO Makers for those who what to use MURO to explore creativity and their children by example.
MURO has been quiet on social media for a while now, but much like a downy duckling, below the surface has been a clumsy but intense drive to create the business infrastructure we need. Clumps of downy spreadsheets are now being replaced by systems that will allow us to automate and operate (and fly)!
Collaboration has become a dirty word, an overused euphemism for paid content-creation and distribution, hopefully to an engaged and targeted, but potentially entirely false audience.
What a month it’s been, over the last 5 weeks we’ve shipped out the remaining 30% of our Kickstarter rewards, and been to the Baby Show in London. We approached both of these challenges as beta tests, putting what you have out there before is polished, letting the real-world show you the way and making sure you’re listening.
That’s it!! 161 MUROs have made it out into the world and despite being quite a few months later (September...2...3...4...5...February) than intended, I’m still putting it down as a massive overall win and having resisting the urge to fall to my knees heroically!