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    dedicated to play

    We create our products because we believe in the power of play to super-charge children's development through the experimentation and exploration of their skills and abilities.  

    Our products are designed to provide a constantly evolving play environment that inspires children to develop their to fullest potential

    Ever since our founder, Jeremy, saw how captivated his nephew was by a busy-board his brother had built, he has been obsessed with creating products that are able to consistently engage children as they develop.

    "curiosity is the starting point of both playing and learning"

    meet our experts

    during the development of our products we work with experts from different disciplines to get a better understand of what your child needs.

    Dr Amanda Gummer

    Dr Gummer is a research psychologist specialising in child development, who is passionate about giving children the best opportunity in life. She set up her Good Play Guide which is dedicated to helping children develop skills through play and providing independent expert advice on play, toys, child development, special needs and other parenting issues. As well as authoring her first book, Play: Fun Ways to Help your Children Develop in the First 5 Years

    Sofia Pedrana

    Sofia is a Montessori Early Years Teacher, with an MA in Languages and Literature who is passionate about child development and has experience as a headteacher in a Montessori nursery. Her interest in various educational approaches has inspired her to help parents find home solutions for their toddler’s learning journey. Having taught and worked in Italy, China, the USA and finally the UK she has become aware of the important relationship between learners and their environment.

    Gill Charlewood

    Gill is a specialist Paediatric Physiotherapist focussed on treating 0-5 year old patients within the NHS. She has a deep and granular knowledge of the incremental development of individual physical skills, and how best to support children along these pathways to mastery.  

    the MURO mantra


    We're open about all aspects of our business and work collaboratively with our customers to create products to the standards they demand


    We work hard to reduce our impact on the planet through the materials we use and make the most of them with the design of our products.


    Play is a seriously powerful state learning but more than that it is supposed to be fun! We keep that in mind and make sure we have fun doing what we do.

    from our founder

    I was inspired started after seeing how much my nephew Ben loved the busy-board my older brother had built is 8 month old son. Ben absolutely loved this board and would play on it for hours, which is no mean feat for an energetic, starting-to-toddler! After seeing it I did some research and discovered parents had been creating these homemade busy-boards for years, however there was nothing available on the market for those less DIY inclined parents.

    Trying to create a commercial version of these busy-boards posed the very difficult question of what to include on the board, which could only be answered for the individual child user and depended on their age, stage of development and specific interest. These was made doubly difficult as these things all change rapidly during early childhood!

    After playing around with a few designs I had our eureka moment to make a modular system that was able to adapt and grow with the children using it and MURO was born.

    Ever since then I've been fascinated by child development and the importance of play in acquiring of new skills. Through my study of play I've come to realise that curiosity is the common starting point of both playing and learning, this has inspired me to design objects that spark curiosity and encourage interactions that help children cumulatively develop the keys skills the need.

    our journey

    Play is the highest form of research