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    News

    The New MURO Ambassadors Program

    The New MURO Ambassadors Program

    MURO has always been rooted in collaboration, whether that’s working with key influencers or an open dialogue with our customers about the development of the product and brand.  As we enter a new phase of development we would like to re-ignite that conversation with the MURO community.


    Enter MURO Ambassadors.


    Our dream has always been to create a synergistic approach to design that gives our customers a seat at the table in as many aspects of the design process as possible (see co-design blog for more about this), from idea generation all the way through to testing and any other step that makes sense to involve the MURO community.


    With that in mind, we’re very happy to be launching our MURO Ambassadors Program. It will be a constantly evolving program, mediated though Instagram, where we will ask our ambassadors to work alongside us.  We believe that this is valuable to our design process and as a big thank you for your time, we'll reward those who get involved with discounts, free products and early access to prototypes.


    The new program is broken down into three different categories so that all of our MURO gang; from those making their first purchases, through to those who have followed our story from the very beginning, as well as the super inspiring education and play experts, who use MURO in their settings.


    beginner ambassadors


    This is open to anyone new to MURO who is looking to get their first setup.  Beginners will get an awesome 50% off their first order (must include a MURO set) in return for sharing their experience with MURO over their first year.  Starting from unboxing, first setup and then at intervals throughout the year. 


    intermediate ambassadors


    For existing MURO customers who would like to get more involved and work with us to make the best toys in the future.  This part of the program will be the most varied with new challenges and activities regularly.  Stay tuned to our Instagram channel to find out how you can get involved and get your hands on free stuff!


    expert ambassadors


    Expert ambassadors is for qualified early-years practitioners or professionals working in play settings who would like to help us with this MURO project.  We’re not the experts, you are, and we have only got to where we are by collaborating with you to make sure we design the best products.  As we move into the next phase of development it’s important that we understand how best to help create products that introduce skills to children whilst they play.


    We’re very excited to launch this program and hope that many of you will be inspired to get involved and be a part of the future of MURO.  Our hope is that all the feedback and insight we get through this will help us to create something really magic.  Much like a MURO, each activity by itself is unremarkable but put them together and the awards speak for themselves (un-humble brag!).


    Thank you, we look forward to seeing where this goes!

    The year before 2020.

    The year before 2020.

    Happy New Year MURO fans, another year, another Christmas and MURO continues to grow thanks to you, and as I look at MURO today I can see a business that is very different to the one that existed 12 months ago. 


    Firstly, I’m pleased to say that we’re now a team of three, two full-time and one part-time, so I can finally say ‘we’ without fearing for my mental health.  We’ve moved out of our co-working space and into our very own office, furnished exclusively in plywood obviously (see @making_muro for live office scenes).  We’ve started working with some key retailers in the UK and we have finally found a reliable distribution partner who we can trust to deliver orders on time.


    If you’ve been following MURO for while you may know that the relative small scale of our operation and the complexity of the product has made logistics very difficult, and I do love to talk about our challenges!  This year has seen three different versions of the process, starting with our own warehouse space which was great but left me little time to do anything other than pack boxes. With the arrival of our new stock in July we moved into a third-party warehouse, only to be handed notice to vacate after 6 weeks and just after we had solved all teething problems.  This left us scrabbling to find another solution at a time we should have been gearing up for Christmas. I’m pleased to say that whilst the Christmas sales suffered as we devoted resources to this problem we do now have a solution in place that feels right.


    The big news though, is that for the first time, we had stock available for Christmas (third time lucky) and delivered all orders in time for the big day without any exceptions.  This may seem like it’s an obvious minimum requirement for a toy company, but it’s a requirement we’ve previously missed despite my best efforts and I’m very proud to have grown past this point and is an important indicator of our progress. 


    The overall aim for 2019 was to put in place a distribution process that could grow with us, and to have a constant supply of MUROs.  Our latest batch of stock arrived on the 18th December which, although too late to be available for Christmas, was just in time to stop us going out of stock of our major lines. This leaves us with healthy stock levels to start the year and going into trade fair season, allowing us to concentrate on finding new distribution partners and bringing the end of stop-start availability. 


    If I’m honest, 2019 felt like a bit of a fallow year without the creative development I had hoped for.  However with the weight of these logistical challenges now shared it leaves us free to develop the brand and the product in 2020.  We already have a few new products that are ready to launch in January and we’re very excited to see what other developments will come!


    Happy New Year everyone and thank you for continuing to support MURO.

    Happy Birthday MURO: Beginning of 3

    Happy Birthday MURO: Beginning of 3
    Today is 15th May, and marks the second anniversary of completing our Kickstarter campaign and, what’s more, it feels as though MURO has taken some significant strides in the last week to commemorate the even

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    Dwelling on March 2018 - March 2019

    Dwelling on March 2018 - March 2019
     I think it’s right to take a look back over your shoulder as you walk away. One last glance to cement the lessons, to remember how managing everything single-handedly felt and be reminded to keep my hands loose on the reins.

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    Summer Update

    Summer Update
    Our Shopify store is now 4 months old and in June we reached double digit sales for the first time!!! Behind the scenes processes are running smoothly, initially I hadn’t realised how important the fulfilment and delivery process was but ultimately when you buy something online, primarily, you want it to arrive on time. No admin included.  

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    The long road from Kickstarter to business.

    The long road from Kickstarter to business.
    MURO has been quiet on social media for a while now, but much like a downy duckling, below the surface has been a clumsy but intense drive to create the business infrastructure we need.  Clumps of downy spreadsheets are now being replaced by systems that will allow us to automate and operate (and fly)!

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